The Thrive Seed Grant's funder is dedicated to creating just, plant-based food systems. Their mission focuses on initiatives that reduce the consumption or demand for animal products, replace industrial animal agriculture, and support vegan advocacy.
The grant emphasizes the broad goal of establishing more ethical and sustainable food systems. It specifically supports causes aimed at reducing or eliminating the reliance on animal products, replacing industrial methods of animal agriculture with sustainable alternatives, and promoting veganism as a viable and ethical lifestyle choice.