The Winthrop Rockefeller Foundation aims to achieve economic, educational, social, ethnic, and racial equity for all Arkansans. By changing systems and policies, the foundation focuses on long-term solutions and expanding access and power for marginalized communities. It supports this mission through grantmaking, capacity building, strategic communications, strategic partnerships, convenings, and program- and mission-related investments, working across public, private, and nonprofit sectors to foster leadership, policies, movements, and cultural shifts towards a thriving, prosperous Arkansas.
The Changing the Narrative Grant aims to support innovative projects that challenge and change harmful narratives and stereotypes about poverty and financial vulnerability in Arkansas. It targets creative endeavors that leverage storytelling, media, journalism, advocacy, digital platforms, pop culture, youth engagement, and movement-building to foster a more just and equitable Arkansas. The grant focuses on initiatives that can captivate and shift public perception and dialogue toward justice and equity, aligning with the broader goals of addressing systems of injustice within the state.