The Department of Tourism in Wisconsin focuses on marketing the state as a premier travel destination, significantly impacting the state’s economy by supporting the tourism industry. With a small portion of the state budget and workforce, it collaborates with the Wisconsin Council on Tourism, committee members, and industry partners to keep tourism as a leading industry in the state.
The Tourist Information Center (TIC) Grant Program targets nonprofits, municipalities, or Native American tribes that operate regional tourist information centers. Its primary goals are to simplify the application process and highlight the applicant's contribution to the economic well-being of their region and the state overall. This initiative encourages entities to demonstrate how their traveler services positively impact Wisconsin's economy.