The mission focuses on elevating the importance of species in the conservation debate by providing timely support for grassroots initiatives, supporting conservationists, assisting in the conservation of species in their natural habitats, heightening awareness of species conservation, stimulating young people's interest in natural sciences, and attracting global contributions to species conservation.
The grant program aims to support the conservation of threatened soil species, in addition to its usual grants for species conservation. Its global focus covers all plant, animal, and fungi species conservation efforts. The fund seeks to support initiatives that make a tangible difference to species survival, particularly those targeting endangered species. Utilizing the IUCN Redlist as a primary conservation status guide, the program also accepts other assessment methods for species not listed.